“It was done through genuine kids and people finding the song. Miguel couldn’t be happier at the rapid, sudden ascension of his old material. Even then though, additional legal obstacles would delay the track’s release for another three years. The cream rises to the top, however, and the track would eventually get the attention of label boss Mark Pitts, who took a liking to it and to Miguel, and eventually got him signed to Jive Records. It didn’t make sense to them. I think the industry was looking for, at the time, a more traditional artist.” “Sure Thing was a very modern approach at the time for R&B it was fusing a hip-hop approach in the writing,” he says. For Miguel, who was trying to break into the industry as a bonafide R&B artist, this was a bit of a headache.
You can hear echoes of this approach in Sure Thing, which veers away from the traditional R&B sounds heard from the genre’s pioneers, including Texas superstar Usher, for whom Miguel had originally written the song, and incorporates a late noughties hip-hop flow – it could easily have been released by an artist like Lil Wayne, or rapper T-Pain at the time. New West End Company BRANDPOST | PAID CONTENT.
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